夏日果蔬盛行，城市居民的生活品味日益提高，对水果的需求也随之增长。过去人们习惯于在超市、菜市场和专门水果店购买，但现在，随着O2O商业模式的兴起，“手机下单、家中收货”成为了越来越多消费者的首选。北京财贸职业学院毕业生宁帅豪与伙伴们创立了电商平台“果乐乐”，通过网站和微信公众号接收订单，每天营业额超过千元。尽管面临激烈市场竞争，这群年轻创业者依靠风险投资支持，不断挑战。

宁帅豪自从高中开始就涉足商业，他的一次小小的手机批发计划赚得第一笔钱。他选择读北京财贸职业学院，并在大学期间积极参与创业活动，最终决定开启自己的企业梦想。在2013年初，他注册了一个微信公众号“北小财”，提供校内外商品信息，逐渐形成了O2O模式。

经过一番努力，他们最终获得了一位20万元风投支持，以及技术支持。一ided by an investment of 200,000 yuan and technical support, they established Beijing Creative Times Information Technology Co., Ltd. in July 2014 and set up shop in the Zhongguancun Creative Park. The company's platform, "Fruitful," was based on both a website and a WeChat public account, offering users fresh fruit delivered same-day upon ordering.

Initially focusing on students at the University of International Business and Economics (UIBE), "Fruitful" later expanded to other universities such as China Agricultural University and Beijing University of Aeronautics and Astronautics. Despite facing stiff competition from rival apps with significantly larger budgets, Ning Shuaihao persevered through price wars and trademark disputes to keep his business alive.

In recent months, Ning Shuaihao has adapted to new challenges by shifting focus towards large residential communities like Tianyuan Village North Gate instead of school campuses. He now operates out of a gold cup van that he uses to transport fruits from wholesale markets directly to customers' homes or designated pick-up points within these communities.

Despite setbacks along the way, Ning Shuaihao remains steadfast in his pursuit for success. His ultimate goal is still to list Fruitful on Nasdaq – even if it means starting anew from scratch at a small fruit stand once again. As he puts it: “No matter how difficult the journey may be or how far we fall short of reaching Nasdaq, entrepreneurs are always happy while enduring pain.”